I've been creating designs on Zazzle for many years, though it's more a labour of love than with any aim of getting a decent income from it. You'll find videos, of course, telling you how you can earn decent money, but I think there's a couple of things that always helps re selling anything online.
I also sell books, and it's no surprise that my book about Luton Town FC in the 1970s is my biggest selling item. The reason is a) more ratings/reviews than of any other book I've written - and b) football is always a popular subject.
Zazzle and similar sites are limited, because of image rights. So, though you could write a book about a famous person, you can't, legally, sell images of them, unless you get permission. So, on Zazzle, I'll continue to concentrate on selling stuff with animals and nature as the main subjects.